Thursday, 28 July 2011

A Great Launch

Well folks it's been exactly one week since us boys at Natural Selection Brewing launched our Finch, Robust Red Ale into the Edinburgh market at the Guildford Arms.  We'd first of all like to thank everyone who made it along, it was such great night and the turn out was incredible.  At the end of the evening I had a wee word with the barman and he said that we had gone through three and a half 9 gallon casks.  Needless to say we were delighted with this because as most of you know our beer isn't the lightest, weighing in at a hefty 6.5% ABV, we were expecting most people to have just a couple of pint and call it a night.  So to see the wee Finch get the reception it did made us so chuffed and the celebrations last long into the evening.

The launch itself kicked off at 8pm, with a lot of folk turning up early to get the first few pints.  It was great to see so many faces from the brewing industry turn up, we had brewers, pub owners, our off trade customers and bloggers all there to have a taste of our beer.  We couldn't have hoped for a better turn out, at one point a counted 60 faces that I recognised.  This mass of people was reflected by the stress on the barmaids faces, at one point I seen a lass behind the bar duel wielding the taps....what a champ!

Half way into the evening we broke for a couple speeches.  We filled everyone in on our story, explaining how we came to be and how the beer and the company evolved the way it did.  This also gave us a great opportunity to explain to everyone in the Guildford who wasn't there for the launch what we were all about and in doing so persuaded them to try the Finch.

The overall reception to Finch was really positive.  We got a lot of thumbs up and a lot of complements were thrown our way which we were so grateful for, a couple of people even said they were saddened by the news that this beer was a one off, a feeling that we both shared. 

Now that the launch is over we've got our feet back on the ground and it's back to business as usual by concentrating on our bottle sales.  The list of places to buy our bottles of Finch is below and there is also a link to the website where cases of 24 can be purchased.



Appellation Wines
Cornelius Wines
Great Grog
Henderson Wines
Meadows Wines
Vino Wines
 The Whisky Trail (royal mile)


The Natural Selection Brewing team

1 comment:

  1. Glad everything went well for you guys - let's hope it just proves to be the start of your brewing careers, eh? Remember us when you're famous.... :)


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